I always had a niggling suspicion that traditional media forms, that is television, newspapers, and radio, were the shady middleman dictating what we view, read and know of current events and news.
How do we know what they are telling us is true? How do we know it’s accurate? What makes their news more credible than a tweet or a YouTube clip from an event? The news we get from television, for example, has been investigated, observed from afar and edited to conform with airing and government guidelines. Not only that, but it could also have bias from the reporter, or view of the network airing the news. Eventually the news may become distorted.
Meanwhile, Twitter, YouTube etc have no restrictions to what is aired (as long as it complies with copyright laws). This allows those “living the event” to provide viewers with accurate accounts of events in real time without filtering and from a primary source. We as prosumers are able to compare traditional news sources with the endless possibilities the internet provides us and draw our own conclusions from it. By doing this, we are cutting out the middleman, the gatekeepers.
This gives us the power to become active in the news process. We can be passive and consume the news from an immediate source like Twitter and then be active and provide feedback, our opinions and share it with others. We can also start revolutions, ideas and innovations.
Innovations can either fail dismally or succeed. Eye tracking technology is emerging in a market that is constantly looking for new and easier ways to get things done. With the imminent release of the Samsung Galaxy S4 eye tracking being criticised for being an unnecessary technology that is creating a buzz rather than having a “proper” use. But with the advances in eye tracking for trivial purposes comes advances for other uses including the medical and health areas.
Will this technology make us lazier or will it increase health professionals’ ability to diagnose earlier and more accurately? In my opinion, we’ll see advances in both areas and the uses for eye tracking technology will expand further.