Technologically, globalisation opens opportunities to reach international audiences instantaneously. Twitter is a perfect example of how the globalisation of communication can disperse borders, create “imagined communities” and allow voices and opinions to be heard from one corner of the world to another.
Twitter is a global communication tool. You can be in one part of the world and communicate your views to a global audience. This gives opportunity for people in Australia to comment on political discourse anywhere else in the world. It allows anyone to voice their opinions about recent conflicts. Twitter disperses borders and is therefore both a technological tool to accelerate globalisation and a prime example of globalisation from a communicative perspective.
Twitter creates “imagined communities” with the use of hashtags. Every Monday night ABC airs Q and A. It trends globally. I found this blog post to be helpful in explaining why Q and A is successful in creating an imagined community. From a personal perspective, it is satisfying to know that when I tweet about politics while watching Q and A I am being heard by others who are also watching that same show and also tweeting about it.
Twitter allows voices and opinions to heard from one corner of the world to another. When Q and A trends globally, many international users of Twitter do not understand or know what the hashtag represents, but those involved in the movement feel like they are in a community where they know their views on politics and issues regarding Australia can be broadcast immediately to an informed audience.
The problem with globalisation is when multinational media corporations merge with other multinational media corporations it makes the opinions within the media less diverse. I have addressed this issue previously in Media Monarchy, where the Australian media is owned by an extremely small amount of very powerful companies. This can be seen in almost every country around the world; where only a small, but powerful minority are able to have a voice.
This video is simple in it’s explanation of globalisation.
In my opinion globalisation can be positive when we are better for it, like the acceptance of other cultures, education and having opportunities that were not available in the past. Globalisation can be negative when it is used to exploit developing countries, homogenise communities and cultures and restrict opinions.
What are some positives and negatives of globalisation?